Are you a business leader that’s still in the dark about where to start shooting your idea? Well, if you want to make a name for yourself and the killer business idea you’ve had floating around your head for the past five or six years, (maybe even seven), then having a brand is the best way of marketing yourself. Generating brand awareness is a difficult ball game to tackle especially when you’re trying to rack in as much audience outreach as possible. Massive outlets like CNN or MSNBC will undoubtedly come to mind and for good reason, they’re among the highest rated news stations in the United States. Nailing an interview with the likes of CNN’s Anderson Cooper or MSNBC’s Lawrence O’Donnell would be the perfect opportunity to communicate even greater awareness concerning your brand. It never hurts to be confident, and it never hurts to dream. It only hurts when the difficult reality of the situation sets in. By now anyone reading this who saw 2008’s Iron Man will always go back to the “Sometimes you have to run before you can crawl” line that shouts “Out with slow and steady.” Sadly, not all of business leaders can start off as Tony Stark or Robert Downey Jr. All business leaders would undoubtedly want to be bigger, and there’s nothing wrong with thinking big. However, neither is there anything wrong with going the way of the baby steps before stepping up to the plateaus of true greatness. Sure they’re slower, but they prep business leaders for what will eventually come as a result of hard work and the zen-like patience needed to promote the brand they know has the growth potential of something truly incredible. This is where having a Satellite Media Tour (SMT) comes into the picture.
The Impact Of A Satellite Media Tour
The impact a Satellite Media Tour can have on brand awareness is incredible because in just a matter of five-hours, a senior executive can conduct twenty-five or more interviews on stations all over the country. Satellite Media Tours are also very cost-effective and time-efficient when it comes to generating TV interviews. The amount of ground that can be covered in such a short amount of time is only the prelude to the much larger coverage a business leader could hope to garner when they do manage to snatch the larger outlets their senior executives cover. There’s no shame in dreaming the big steps to promoting a brand. However, what most business leaders need to accept is that Rome wasn’t built in a day, and neither was their brand. Sometimes, a Satellite Media Tour can be the perfect opportunity in creating the brand awareness and increasing the influence of a business leader who sees no limits in the potential of their idea.
How A Satellite Media Tour Works
By now, any business leader who starts considering the idea of a Satellite Media Tour, is already going into the high-alert mode any hard thinking dreamer has when they recognize that something still sounds too good to be true. It’s understandable, which is why when business leaders decide to promote their brands using Satellite Media Tours that they understand how the process works, and several steps include:
Major Advantages A Business Leader Can Have Using A Satellite Media Tour
With any brand being promoted, then a press conference is essential. Now uncertainty is always going to play a major role with any press conference and no business leader can predict the outcome of who will or won’t show up to listen and comment as they advertise their brand. Luckily, things work out differently with a Satellite Media Tour. Because each station is allocated a time window during which a three-to-five-minute interview via satellite is completed, then this gives business leaders an advanced line-up as well as content control during the flow of the conversation. The reason for this is because the morning show producers are provided with a briefing sheet beforehand, and based on the segments produced, over 85% or more of them follow the suggested questions already outlined. Stations will also use any video provided by the business leader, which only grants them an added factor of visual control when promoting their brand. It’s also important to note that when a business leader produces a satellite media tour, that they should always look to create significant video content. Some of the most influential methods include doing a live social video broadcast through multiple channels such as:
If a business leader wants to expand on their audience outreach, then using a live broadcast will help them go beyond the simple demographic average media coverage can cover. A business leader should also consider recording a message for internal audiences where they explain how their company has just shared information about their great work to broadcasters across the country. This will help provide audiences with a better insight into the brand being promoted as well as the operation of the company behind it.
Satellite Media Tours are an effective method for business leaders in creating greater brand awareness as well as paving the road for them to eventually becoming major influencers. To learn more about Satellite Media Tours and additional methods of how to fully utilize their potential then click here. This will help give a business leader a better scope of what is needed to get their brand from the local news station all the way to the long awaited MSNBC or CNN interview they’ve dreamt of since the lightbulb in their head clicked.