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What Is A Satellite Media Tour (Remote Uplink)?
For those unfamiliar with the concept of a Satellite Media Tour, it is a virtual media tour that allows for brands to conduct interviews with network and local news anchors, radio personalities and bloggers on a wide scope over the course of a single morning. Imagine being able to speak with a celebrity or a fellow artist who works in the same field as you do as a way of further expressing all the love and dedication you put into a particular work you’re in the process of evolving as a unique brand. A Satellite Media Tour is not only a very great method of communication in that it allows an artist to have a one on one with a person. It is also a highly expansive marketing tool that will enable greater outreach for the project you know in your artistic heart has the potential to become a brand that characterizes your voice as both a creator and as a human being in sharing that part of yourself the world rarely sees.
How To Use A Satellite Media Tour
When further discussing the prospect of a Satellite Media Tour, Risa Chuang, the director of Media Relations at MultiVu, has said that “There is a lot of creativity and value to be had in media tours.“ You can dress up a studio to look like a garage, a backyard, a kitchen – even a winter wonderland. If budget is higher and you’re able to go live from a remote location, the possibilities can be endless.” Aside from being a media relations director, Risa is also the author of “Maximizing Your Budget with Media” and what makes her words resonate is how they delve into the creative aspect of these tours and how they aren’t simply a means of efficiency when they can also be both creative and compelling if used well. Now, when it comes to the outreach of a Satellite Media Tour, which is dependent on the overall use of it, there are four key components Risa noted:
- The Spokesperson
- The Pitch Team
- The Media Strategy Partner
- The Production Team
The Spokesperson
Regardless of whether your spokesperson is an executive at your company, an internal/external subject matter specialist, a famous celebrity, or simply a passionate fan of your work, the central purpose behind them is that they are able to aide in communicating the key message of your brand, which can actually be accomplished with not simply charm, but even having a fascinating story linked to your brand can help in gaining further outreach. For a spokesperson to be effective, then it is necessary to be very selective because they are your media tour’s talent in a sense.
The Pitch Team
When it comes to the pitch team, they work from a more behind the scenes capacity, which can still prove useful as a means of having your brand gain even further outreach across various platforms. Having a pitch team as part of your Satellite Media Tour can be highly effective in their ability to reach out to television and radio producers throughout the country. This component in itself only improves the chance of your brand’s expansion potential from a media relations angle. Even with the simple formation of a blog tied to your brand allows for the pitch team to promote it by reaching out to other bloggers, and that alone not only increases out reach, but it also establishes the kind of relations that could potentially grow your pitch team in quantity and quality.
The Production Team
Viewing the tour from a video production angle involves the producer, production filming crew, editors, the studio or remote location crew, catering, stylists, and others, which will essentially assist in maximizing your time in the studio. Other options to take into considering this multi-tiered approach could be done by leveraging 30 second television placements, audio news releases, as well as various distribution options as they become available over the course of the expansion a satellite media tour gives your brand.
The Media Strategy Partner
When it comes to launching a brand, strategy is a key element in that launch, and as much as the expansion of a brand can have through the use of a Satellite Media Tour, there are still limits placed on what types of branded content a News director will take, given that their can be sensibilities tied to a brand that they’d like to keep a distance from. So, in order for your brand to launch, part of the media strategy is make sure your brand is an eye-popping attention grabber, which should come as no surprise given that anyone who is an artist who wishes to communicate their ideas, has to be unique in order to garner the attention that separates them as an individual entity. For artists to know more about how to implement a good media strategy partner, then they can check out https://www.multivu.com/multivu-subscription-services.html. Multivu is an award-winning content creation, distribution and media strategy division within Cision that specializes in expanding the scope and reach of any campaign.
Outreach and expansion are key components when launching a brand, and Satellite media tours are a fantastic approach to sharing the specific message an artist wishes to communicate through their brand with a large audience. A Satellite Media Tour will further enable passionate individuals of all artistic creeds to generate worthy conversation and maximize significant revenue in the process as means of growing a the brand that is their creative voice.
https://www.cision.com/us/2016/09/whats-needed-for-a-successful-satellite-media-tour/
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