Across the world, there are medical professionals benefiting from online Continuing Medical Education programs as an alternative to in-person events. Historically, medical companies and Continuing Education organizations held events in attractive cities. The goal by having events in other is to draw medical practitioners (to travel) and access CME programs with their peers. Over the last few years, CME companies have resorted to an efficient and affordable medium through which individuals can receive CME credits without having to leave the comfort of their home. This medium is live streaming.
While live streaming is certainly an effective method to connect students with the learning material and presentations they need, most educational institutions have not done a good job at ensuring the quality of these streams. Video production is critical to the clear transmission of lessons to individuals seeking to receive CME credits.
In this article, we will discuss why it is critical to use a high-quality production service (with redundancy) to handle the live streaming of your Continuing Education Medical Courses.
1. Assessment of Redundancies
A professional video production company will ensure that the studio you will use when streaming your content is appropriate for a clean and consistent stream. They will ensure that you have access to multiple internet connections with failover. Failover means that your CME program will have a backup internet connection if one fails.
It is also the practice of professional video production companies to ensure that you have more than one system through which you can stream. This ensures that you have a backup if your machinery fails you. These along with other matters pertaining to the consistency and quality of your stream will be made sure with the help of a professional video production company.
2. Real-World Experience
It is true that technology is very accessible and is now simplified for the average man to use. However, there are still some technicalities of video production and streaming that the untrained will not be able to maneuver. The experts at high-quality, professional video production companies will be at your side to ensure that the technology runs smoothly. They will also be on hand to resolve any issue that arrives during the streaming of your CME programs.
3. The Visual Appeal of Your Content
While you may have solid content that will transform the practice or knowledge of your CME students, if it is not visually appealing it will be difficult to keep your participants engaged. This engagement is important for them to learn smoothly and have actual knowledge and expertise behind the CME credits that they will receive from your institution.
In addition to keeping students engaged, the look of your live streams will have an impact on the brand identity of your institution. If your streams are sloppy and aesthetically disturbing, people will not take your CME programs and ultimately your institution seriously. By hiring the services of a professional video production company to handle your streams, your institution’s brand will receive a boost and will be taken seriously by students and other stakeholders.
This is especially important when your live events are being sponsored by major pharmaceutical companies. Sloppy content delivery will also look bad on your sponsors. If you do not leverage the services of a high-quality video production service, you may have a hard time getting future sponsors.
Select the Right Video Production and Live Streaming Professionals
Not all video production and live streaming professionals will know exactly what you need. Therefore, it is important that you invest time and thought into selecting the right video production company to handle your Continuing Medical Education courses. You will find that a company that already has experience in this area will be best because these professionals will be well acquainted with your video production needs.
With a high-quality video production service, you will be able to deliver high-quality content to your students and keep them engaged. This will make the learning experience much more pleasurable and increase the value of your institution. Your major sponsors will also be delighted to be a part of your event.
Get in touch with a video production company today and have your streams handled professionally.